At a fundamental level we believe that the old model of Real Estate Sales is obsolete. The old model is that a commission of 6% is charged to the Home Seller by Real Estate Agents and Brokers. 3% is allocated to the Sellers Listing Agent and another 3% is allocated to the Buyers Agent. These commissions are paid out of the fees charged to the Seller when the sales closes.
The traditional model has been around for the better part of the last 100 years. Prior to the arrival of the Internet this was a reasonable fee to charge based on the work that was required. With the advent of the Internet things changed. It has become progressively easier to for both Sellers and Buyers to list and purchase homes. The work performed by Real Estate Agents has changed from being primarily focused on marketing to a much more advisory role. Selling a home is still a complex task, however, matching buyers and sellers is no longer the dominant value that Real Estate Agents bring to the process.
Our goal is simple. We provide professional services that are priced in line with the realistic value that is provided, rather than confirming to the traditional model of charging a fee simply because that is what the prevailing practice would indicate is the norm.
Albert Lee Thurburn, MBA
President, Founder, Realtor
Lee Thurburn received a BBA in Accounting from UT Arlington in 1982. He received his CPA license in 1984. He returned to UT Arlington and received an MBA in 1992. In 1995 Mr. Thurburn started Flash.net as CEO and Chairman of the Board. Flash.net was a dial up internet service provider. Mr. Thurburn presided over a successful IPO on the NASDAQ in March 1999.
In 2005 Mr. Thurburn started NetOffer, Inc. as a Flat Fee Real Estate Brokerage. From 2005 through 2010 NetOffer, Inc. listed and/or sold over 2,200 homes.
Mr. Thurburn has been an Adjunct Professor in the College of Business at UTA since 2013. He teaches undergraduate classes on Entrepreneurship and Business Strategy. Mr. Thurburn also owns a successful software company named Apricot Rocket.